๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ถ๐ฎ๐น๐ผ๐ด๐๐ฒ ๐๐ถ๐๐ต ๐๐ฟ. ๐๐ฒ๐๐ธ๐ผ ๐ฃ๐ฒ๐ฟ๐ฟ๐ฒ๐ (๐ ๐ฐ๐๐ถ๐ป๐๐ฒ๐ & ๐๐ผ๐บ๐ฝ๐ฎ๐ป๐)
๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ถ๐ป ๐๐ต๐ฒ ๐๐ฒ๐ป๐๐ ๐๐ฟ๐ฎ โ ๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด, ๐ ๐ฒ๐ฎ๐๐๐ฟ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐, ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐๐ผ๐ป๐๐๐น๐๐ถ๐ป๐ด
We are excited to announce our next Customer Strategy Dialogue on ๐ ๐ฎ๐ ๐ญ๐ฎ, featuring Dr. Jesko Perrey โ Senior Partner and member of the global board (shareholder council) of McKinsey & Company, former Global Knowledge Leader of its Marketing & Sales Practice, co-author of the bestseller "Power Brands" and lead author of the ๐ฆ๐๐ฎ๐๐ฒ ๐ผ๐ณ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐ฟ๐ผ๐ฝ๐ฒ ๐ฎ๐ฌ๐ฎ๐ฒ report.
Jesko has shaped McKinsey's marketing agenda for more than two decades, advising many of Europe's largest brands on how to turn marketing spend into measurable growth. His latest report, based on a survey of 500 senior marketing leaders across five major European countries, delivers a striking verdict: branding is back as the #1 CMO priority, 72% of CMOs plan to increase budgets โ yet 94% of marketing organizations are still not ready for the GenAI shift.
๐ค ๐ช๐ต๐ฎ๐ ๐๐ผ ๐๐ ๐ฝ๐ฒ๐ฐ๐
In a fireside chat, Jesko Perrey and I will explore the relevance of marketing and sales today, unpack the key findings of the 2026 report, and discuss what the GenAI era means for marketing and for the consulting profession itself. Topics include:
โช ๐ง๐ต๐ฒ ๐ฟ๐ผ๐น๐ฒ ๐ผ๐ณ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ฎ๐น๐ฒ๐ โ how much do they contribute to business success?
โช ๐ง๐ต๐ฒ ๐ฎ๐ฌ๐ฎ๐ฒ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐ ๐ถ๐ป ๐ฎ ๐ป๐๐๐๐ต๐ฒ๐น๐น โ why branding has rebounded, and why GenAI paradoxically still ranks 17th out of 20 priorities
โช ๐๐ฒ๐ป๐๐ ๐ฎ๐ป๐ฑ ๐ ๐ฐ๐๐ถ๐ป๐๐ฒ๐'๐ ๐ผ๐๐ป ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป โ how the firm uses its in-house AI and what agentic AI means for client work
โช ๐๐ฎ๐ฟ๐ฒ๐ฒ๐ฟ ๐ฐ๐ต๐ฎ๐ป๐ฐ๐ฒ๐ โ what kinds of talent top-tier consulting still needs, and how entry paths are evolving in a GenAI world
There will be plenty of time for audience questions and networking afterwards.
๐ ๐๐ผ๐ฟ๐บ๐ฎ๐
18:00โ18:45 โ Fireside chat
18:45โ19:30 โ Q&A with the audience
19:30โ20:30 โ Networking
๐ ๐๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป: Creative Learning Space, Frankfurt School, Ground Floor
๐ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ: FS students & alumni
โ๏ธ ๐ฅ๐ฒ๐ด๐ถ๐๐๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Email [email protected] to secure your spot